The Foundation of Culture
Setting Up
Corporate
Core Values
We Can Help You With
From discovering authentic core values to measuring their impact, we guide your organisation through every step of the transformation.
Business
Values
Identifying the authentic values that truly drive your organisation, not just what you think they should.
Values Revitalisation
Values Implementation
Transforming values into concrete actions, processes and decision-making frameworks.
Values Assurance
Cultural Transformation
Impact Measurement
The DNA of
your organisation
Every core value fits every role, every person. Drag to rotate, click a value.
For illustration only — the official CoreValuable core values are yet to be finalised.
Ready to get started?
Discover how our proven method can transform your core values from words on paper into powerful drivers for success.
Our Value Approach: Value BluePrint
The Value BluePrint is a systematic four phased approach that transforms core values from concepts into powerful drivers for organisational success.
Value Quest™
2 weeks
In-depth analysis of your current organisational culture and values
Discovering Core Values
- Organisational Identity Scan
- Cultural Analysis
- Interviews / Interactive sessions
- Workshop
Value Craft™
2-3 weeks
Consciously and carefully formulating core values that resonate with your organisation.
Setting up CORE
- Clarity
- Observation
- Red Flag
- Expression
Value Map™
3 business days
Proposed implementation plan + Systematic integration of core values into daily operations
Implementation & Activation
- Translation into: customer contact, leadership, HR, selection, onboarding.
- Values in decision-making and feedback.
- Checklist for behaviour, communication, recruitment.
- Applying values in rituals and behaviour
Value Pulse™
Ongoing
Monitoring and continuous improvement of values implementation
Safeguarding the core values
- Keeping values alive: measuring, optimising & strengthening them over time.
- Twice-yearly culture assessment or pulse check (quantitative + qualitative)
- Leadership sessions / refresher workshops
- Mini-campaigns or reminders (values in action)
- Reassessment or adjustment of behaviours
- Feedback moments & storytelling routines
- Measuring employee engagement
Leaders learn bringing values to life
- Behavioural culture: Values from within, not imposed from above.
- Concrete behaviour: From “fine words” to observable actions
- Team alignment: Values as a common language and touchstone
- Employer branding: Internal culture becomes externally distinctive
- Sustainable safeguarding: ValuePulse™ ensures it is not just a flash in the pan
- Measuring = knowing: Subsequent measurements & recalibration show progress and effect
Company core values: frequently asked questions
What are company core values?
Company core values are the few principles that guide how an organisation makes decisions and how people behave day to day. They only work when they are specific enough to help someone say yes or no to a real choice, and when leaders act on them visibly.
How does CoreValuable help organisations set up core values?
CoreValuable uses the Value BluePrint, a systematic four-phase approach: Value Quest (analysis of the current culture and values), Value Craft (formulating core values that fit the organisation), Value Map (an implementation plan and integration into daily operations) and Value Pulse (ongoing monitoring and continuous improvement).
How long does the Value BluePrint take?
Value Quest takes about 2 weeks, Value Craft 2 to 3 weeks and Value Map 3 business days, so the first three phases add up to roughly five weeks. Value Pulse, the monitoring phase, is ongoing.
How do I find out whether my team is aligned on its values?
Take the free Team Values Assessment: 8 yes/no questions, about 3 minutes. It gives an alignment score, shows where the biggest friction in the team comes from and what to do about it.
Who is the Team Values Assessment for?
It is for leaders of teams with 10 to 200 people, such as scale-up directors, HR or People leads and commercial directors.
Is the Team Values Assessment really free?
Yes. The assessment is free and needs no signup. After the result you can optionally book a free 20-minute session and download the free whitepaper "Setting Up Corporate Core Values", which explains the DURA model.
How do you measure whether core values are working?
Measuring impact is part of the approach. The Value Pulse phase monitors how the core values live in the organisation and feeds continuous improvement, so values stay a working tool instead of a poster on the wall.
How do I get started?
Start with the free Team Values Assessment to see where your team stands, or book a free consultation via the Company Core Values page or the contact page.
Last updated: 2026-10-14
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